ENTERPRISE & B2B SEO
Adobe Commerce SEO for Enterprise & B2B Stores
You run Adobe Commerce for the scale and the B2B side. But the enterprise licence hasn’t turned into enterprise organic results. We fix the complexity that comes with running at this scale.
Trusted by 100+ Magento and Adobe Commerce stores across the UK
Product Index Report
- /catalog/product-a NOT INDEXED
- /catalog/product-b 12,480 FOUND
- ?color=red&size=m MISSING
- /category/best-sellers FAILING
- Product schema VALID
THE DIAGNOSIS
Where Adobe Commerce Stores Lose Rankings
Five problems are specific to Adobe Commerce. Each one comes from enterprise scale or the B2B module.
- Your enterprise catalogue is too big for Google to crawl
Adobe Commerce runs large catalogues at enterprise scale. The more SKUs and templates, the more URLs Google has to crawl.
Left unmanaged, crawl budget gets spent on filter pages, and new products take longer to get indexed.
- Your B2B products are hidden behind a login
Adobe Commerce B2B stores use company accounts and shared catalogues with private pricing. That is right for B2B, but it can hide products from Google.
Get the split wrong, and Google either indexes private pages or misses the ones that should rank.
- Multiple store views are creating duplicates at scale
Adobe Commerce runs multiple store views for regions, languages, or brands. Each one multiplies URL variations.
Without correct canonical rules, one category page can spawn thousands of crawlable permutations that split your ranking signal.
- New products take too long to get indexed
At enterprise scale, crawl budget is finite. If it is wasted on duplicate and filter URLs, your new products sit unindexed.
That is lost revenue on every launch.
- Generic agencies don't understand your B2B setup
Most SEO agencies have never touched the Adobe Commerce B2B module, shared catalogues, or DTC and B2B running on one store.
They optimise the storefront and miss the indexing rules that enterprise and B2B catalogues actually need.
- Running into these?
They all come from enterprise scale and the B2B module. We handle both, so your catalogue ranks and your private pages stay private.
Why your Adobe Commerce store needs specialist SEO
Adobe Commerce stores run large catalogues, multiple store views, and often a B2B module. Each one adds URL and indexing complexity that generic SEO advice does not account for.
| What Adobe Commerce does | Why it complicates SEO | What it costs if left unmanaged |
|---|---|---|
| Large catalogues & multiple store views | More templates and URL variations to keep canonical and indexable | New products take longer to get indexed |
| Layered navigation filters | One category page can spawn thousands of crawlable URL permutations | Ranking signal splits across near-duplicate pages |
| Crawl behaviour at scale | Crawl budget gets spent on filter combinations, not priority pages | Pages that need to rank get crawled less often |
| B2B module with shared catalogues | Private pricing and a public storefront live on the same catalogue | The wrong split exposes private pages or blocks ones that should rank |
WHAT WE DO
Our Adobe Commerce SEO Services
Six services, scoped to your catalogue and your B2B or DTC model.
01
Adobe Commerce SEO Audits
A priority-ranked technical audit: crawl budget, indexation, canonicals, category tree, XML sitemap, robots.txt, and Core Web Vitals. For B2B, private account and shared catalogue pages are excluded, and storefront pages are left untouched.
02
SEO Strategy & Roadmap
Technical fixes, content, and link building sequenced by ranking impact. Quick wins first, dev-heavy changes scoped separately, built around your catalogue and B2B or DTC model.
03
Keyword & Search Landscape Research
Search intent mapped to your catalogue structure, so keywords land on the right template instead of competing. For B2B, commercial research terms are split from transactional buyer terms.
04
Adobe Commerce Site Migrations
URL mapping, redirects, and structured data preserved before the cutover, so rankings and organic traffic carry across. Covers version upgrades, Hyvä theme moves, and full migrations.
05
Content Optimisation
Category and product content, metadata, and internal linking built around verified search intent. Covers commercial and transactional queries, with no duplicate content across variants or attributes.
06
Technical SEO Maintenance
Ongoing monitoring of crawl budget, canonical tags, and Core Web Vitals as your catalogue grows. Reporting ties to Search Console and Analytics, so you see what changed and its impact.
KNOW THE DIFFERENCE
Adobe Commerce vs Magento Open Source
They share the same core, so the SEO fundamentals match. The difference is what Adobe Commerce adds on top.
Magento Open Source
- The free, open-source platform. Same SEO core, without the enterprise and B2B layer. Suits smaller stores that manage their own hosting.
Adobe Commerce
- Adobe's paid, enterprise version of Magento: B2B accounts, shared catalogues and private pricing, and cloud hosting with more SEO surface to manage.
Adobe Commerce is Adobe's paid ecommerce platform, built on the same core as Magento Open Source. It adds B2B features, cloud hosting, and enterprise tools for larger stores.
Enterprise scale creates SEO problems smaller stores never hit: crawl budget waste, thousands of URL permutations, and B2B indexing rules. Handling them is the difference between a large catalogue that ranks and one that sits half-indexed.
They share the same core, so the SEO fundamentals match. Adobe Commerce adds the B2B module, shared catalogues, cloud hosting, and enterprise features, which bring extra indexing and crawl complexity that need specialist handling.
Yes. We keep private pricing and company-account pages out of the index while making sure your public storefront pages still rank. Getting that split right is core to Adobe Commerce B2B SEO.
We protect crawl budget by controlling filter and duplicate URLs, fix canonicals across every store view, and prioritise the pages that drive revenue. That way Google spends its time on the products that matter, and new products get indexed faster.
We work only on Magento and Adobe Commerce, including the B2B module and shared catalogues that most agencies never touch. You get a specialist who understands enterprise scale, not a generalist running a standard checklist.
Get a Free Adobe Commerce Quote
Book a free consultation, and we will review your indexing status, layered navigation setup, and Core Web Vitals scores before you commit to any paid work.
