TECHNICAL SEO AUDIT
Magento SEO Audit That Finds What's Costing You Rankings
Something is wrong with your search performance, but you can’t see the cause. We find it, rank it by impact, and hand you a plan before you spend a pound fixing the wrong things.
Trusted by 100+ Magento and Adobe Commerce stores across the UK
Product Index Report
- /catalog/product-a NOT INDEXED
- /catalog/product-b 12,480 FOUND
- ?color=red&size=m MISSING
- /category/best-sellers FAILING
- Product schema VALID
BEFORE YOU SPEND
The diagnosis Where Magento Stores Waste SEO Budget
Five situations bring store owners to an audit. Each one costs money without a diagnosis.
- You don't know why your traffic dropped
Your rankings fell, and nobody can tell you why. Guessing wastes months.
An audit finds the exact cause, whether it is a broken 301 redirect (a permanent URL forward), a lost canonical tag, or an indexing block.
- You're about to spend on SEO without a plan
You are ready to invest, but you don’t know what to fix first. Spending before diagnosis means paying to fix the wrong things.
An audit gives you a prioritised roadmap, so every pound targets the issues that move rankings.
- Your last agency's work changed nothing
Months of “SEO” and your rankings stayed flat. You can’t tell what was done or what was missed.
An independent audit shows exactly what was done, what was skipped, and what still needs fixing.
- Something is broken, but you can't find it
Pages drop in and out of the index, and you can’t see why.
Audits surface the hidden faults: 404 errors (dead pages), broken redirects, layered navigation duplicates, and wasted crawl budget– the limited time Google gives your site.
- You're planning a migration and don't know what to protect
A replatform or Magento 1 to 2 move can wipe out rankings overnight.
An audit maps what is ranking now, so you protect it through the move instead of losing it.
- Not sure what's wrong?
That is exactly what the audit answers. You get the cause, the priority, and the fix, before committing to any ongoing work.
WHAT'S CHECKED
What a Magento SEO Audit Covers
Six areas, each checked against your real data, not assumptions.
- Technical SEO
Crawling, indexing, robots.txt, XML sitemaps, canonicals, and hreflang, checked against Search Console.
- On-Page SEO
Title tags, meta descriptions, headers, and content reviewed against real search intent.
- Duplicate content
Configurable products, variants, and filter URLs that split your ranking signals.
- Site structure
Category hierarchy and internal linking checked against how shoppers and Google navigate.
- Crawl budget
Filter combinations reviewed so crawl budget goes to pages that rank.
- Core Web Vitals
LCP, INP, and CLS measured, with the cause traced on your Magento build.
Common Magento SEO issues we find
Most audits surface the same high-impact faults. Here are the ones that cost stores the most.
| Issue | Why it hurts |
|---|---|
| Broken 301 redirects | Chains and loops from past migrations leak ranking strength |
| 404 errors | Dead URLs still linked internally waste crawl budget |
| Overlong or missing title tags | Truncated or empty titles lose clicks in search |
| Canonical URL errors | Missing, wrong, or blanket-applied canonicals split signals |
| Layered navigation duplicates | Filter URLs bury real products in the index |
| Missing product schema | No price or star ratings shown in search results |
HOW IT WORKS
How Our Audit Process Works
Five steps, from access to a clear plan.
01
Access and baseline
We get Search Console, Analytics, and admin access, then record your baseline rankings.
02
Technical configuration audit
We check robots.txt, sitemaps, canonicals, redirects, and hreflang.
03
Content and on-page audit
We review key pages against verified search intent.
04
Crawl and log file analysis
We crawl your store and cross-check it against your real server log files, the record of what Google actually crawls.
05
Prioritised roadmap and reporting
Every finding is ranked by severity and ranking impact, with a specific fix.
THE RIGHT FIRST STEP
Audit or Migrate? When Each Makes Sense
Sometimes a store needs a fix, not a rebuild. An audit tells you which. Magento creates technical debt that needs the right diagnosis first.
An audit fits when
- The platform itself is sound.
- Problems come from configuration.
- The debt is manageable.
- You need to know what's wrong before spending.
- It's the first step before any migration.
Migration fits when
- The store is on an unsupported version.
- Technical debt is too deep to patch.
- Starting clean costs less than fixing.
- An audit already showed what to preserve.
- You need a redirect and mapping plan to move.
Why Choose Us for a Magento SEO Audit
01
Magento-specific expertise
Every finding is checked against how Magento generates URLs, not a WordPress or Shopify checklist.
02
Comprehensive methodology
Crawl data, log file analysis, and manual review combined, not one automated scan.
03
Result-driven reporting
Every issue comes with the evidence and a specific fix, so your team can act on it.
It covers crawling and indexing, on-page review, duplicate content analysis, site structure, Core Web Vitals, and log file analysis. You get the findings as a prioritised roadmap, ranked by ranking impact, not a raw list of errors.
Our audits start from £1,750. The fee reflects the depth: combined crawl data, server log files, and manual review. If you continue with a retainer, the audit fee is credited toward it.
It covers crawling and indexing, on-page review, duplicate content analysis, site structure, Core Web Vitals, and log file analysis. You get the findings as a prioritised roadmap, ranked by ranking impact, not a raw list of errors.
Most audits take two to three weeks, depending on catalogue size. Larger stores with big catalogues and multiple store views take longer, because there is more to crawl and cross-check.
We need read access to Google Search Console and Analytics, and admin or staging access to your Magento store. Server log files help, because they show what Google actually crawls, not just what a tool assumes.
Many audits are automated scans that list errors without prioritizing them or providing fixes. Ours ranks every finding by ranking impact and gives a specific fix for each, so your team knows exactly what to do first.
Get Your Free Magento SEO Audit Review
Before any paid work, we will show you your indexing status, layered navigation setup, and Core Web Vitals scores. You will see what is actually affecting your rankings, with no obligation.
